Using Pinterest can be a great way to drive traffic to your blog. Having your pins go viral is an even better way to drive traffic to your blog. While there’s no guaranteed way to make your pins go viral, there are definitely things you can do to greatly increase your chances. I believe having a pin go viral is a combination of hard work and a little bit of luck. In today’s post, I want to share with you my top tips for making your pins go viral on Pinterest.
Make Your Pins Go Viral
1. CREATE PIN WORTHY IMAGES
I believe that this is the best way to get your pins re-pinned. Yes, content is king, and it’s super important to have quality content. However, on Pinterest no one is going to see your content right away. The first thing they will see is your image. The fact is that people like to pin visually attractive images. Every time you create a post, you should make sure you have at least one pin worthy image. Here are some tips for creating a pinnable image:
- The image should have the post title placed on it you, with your blogs URL at the bottom of the image (just like the image in this post). You can use a free online photo editor such as PicMonkey to edit your images.
- The image should be vertical. Vertical images stand out really nicely on Pinterest. I recommend a minimum size of 700px in width by 800px in height. You can always go larger, but I wouldn’t go smaller than that.
- Use catchy titles. Which pin are you most likely to re-pin? “How I Got More Traffic to My Blog” or “How I Doubled my Blog Traffic in 30 days” — I know I’m more likely to pin the second option. People are drawn to catchy titles, so make your titles catchy!
Tip: If you have older posts that you think deserve more pins, there’s nothing wrong with re-working the images used in the post. I’ve actually re-worked most of the images in my past posts so they’re more Pinterest friendly.
2. ADD A PINTEREST “PIN IT” BUTTON TO YOUR BLOG
This is a really simple task that can easily be overlooked. I can’t tell you how many times I’ve read a post that I wanted to pin, but the blogger did not have a Pinterest share button on their blog. Can you imagine how many pins these people have missed out on by not having a “pin it” button available? Make pinning your content easy for your readers by including a Pinterest share button below your posts.
Tip: Simple Share Buttons Adder is a great plugin for share buttons.
3. KEEP RE-PINNING
People usually pin their post once, and never go back to it. You want to make sure you are pinning your post multiple times. I recommend pinning your post to multiple boards that are similar to that pin. For example, a dinner recipe could be posted to your blog board (make sure you have a board just for your blog’s content), a food and drinks board, and a main dish board.
I even recommend waiting a week or two, and going back and pinning your post all over again. I know some people may be against pinning to multiple boards because they think it’s annoying. To that I say, pop-up sign up boxes are annoying to some people, but they are proven to work. Pinning to multiple boards may be annoying to some people, but it works.
4. PIN TO GROUP BOARDS
Group boards are a great way to share your pins and have them re-pinned. Find a group board related to your niche and ask to join. Instructions for joining the group board can usually be found in the boards description.
Tip: PinGroupie is a great directory for finding group boards related to your blogging niche.
5. WRITE ALT TEXT
Using descriptive text in your images alt text is important. When people pin an image from your blog using the “pin it” button from Pinterest, Pinterest will pull the image’s alt text for the pin description. Since most people won’t bother to edit the description, you want to make sure you are controlling what text goes in the pin’s description box.
6. PIN OTHER PEOPLE’S STUFF
I’m a firm believer that you can’t get something for nothing. Don’t use Pinterest to promote your content only. Generously re-pin other people’s content, too. In fact, you want to pin others content even more than you pin your own. When you pin content from other bloggers, they’re more likely to pin your content.