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Online Marketing

How to Build Buyer Personas That Build Sales

Michelangelo famously claimed that when he sculpted, he simply removed the extraneous. He didn’t so much create human forms as liberate them. He wasn’t imposing his vision on slabs of stone; he was revealing the figures within. What if we adopted this mindset with personas? What if, instead of creating …

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5 Inexpensive Ways to Grow Your SMB Online

For most small- and medium-sized businesses, competing online against the big players can be daunting. How are you supposed to match their seemingly infinite marketing budgets when you may just have a few thousand dollars a month to work with? If this sounds familiar, don’t despair. There is still a …

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Q&A Series Featuring Chris Smith

We had the pleasure of interviewing the bestselling author and entrepreneur Chris Smith for this week’s Q&A series. Chris is the co-founder of the marketing agency Cuyrator, and a highly sought after business and marketing coach. Chris’s most recent book, The Conversion Code has been one of the most well …

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