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Online Marketing

#SproutChat Recap: How to Get Scrappy with Digital Marketing

Remaining scrappy is all about simplifying your marketing efforts down to what’s really important, executing your plan in the most effective way and always welcoming new ideas and inspiration. Sometimes, brand messaging and campaigns can be convoluted and messy. This week at #SproutChat, Nick Westergaard, Chief Brand Strategist at Brand Driven Digital and …

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Q&A Series: The CopyHacker Joanna Wiebe

We’re back with another Q&A with the CopyHacker herself, Joanna Wiebe. Joanna is known for her tack sharp writing skills on CopyHackers.com and for helping companies use copy to “convert like mofos using li’l ol’ words, old-skool copywriting and new-skool smartz”. We wanted to pick Joanna’s brain to help us …

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Teach me something

This post is more than my usual rant. It’s going to make people squirm. Hell, it made me squirm, because we’re all guilty of my topic: Marketing content has become meaningless word puke. My dark epiphany I did some research today. I wanted to learn a new thing about marketing. …

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