SEO

[INFOGRAPHIC] The anatomy of a landing page

If you knew that a good landing page could increase conversions by up to 300%, you’d stop directing people to the homepage and drive them towards targeted content. This infographic will help you to put together the perfect landing page – from tips on message prioritization to CTAs – that’ll …

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15 Great Off-Page SEO Techniques

There are many people who are just starting to blog and many more that have run their own site for a while, that don’t know what SEO is and how to implement it! SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement …

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Advice to those considering SEO as a career

Want to work in SEO? Columnist Clay Cazier lets you know what is required to succeed.   “In my day, there was no such thing as digital marketing. You studied Comp Sci, used QuarkXpress, made magazines, and you liked it!” I was recently asked by a colleague to present on …

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Top SEO Tools You Need to Use – 2016 SEO Tools

Top SEO Tools You Need to Use – 2016 SEO Tools

Take your SEO to the successive level with the best free and premium SEO Tools. Try the best link analysis, rank tracking tools, content optimization, keyword difficulty scoring, local search optimization and more. Keyword Research Tools: Keyword research tools gather the information from search engines to calculate how many times users …

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SEO Friendly WordPress in 12 Steps

12-step-wordpress-program

WordPress is fantastic, free, and open source. It can be installed, up and running in a matter of minutes. However, out of the box, WordPress is not as SEO friendly as you’d think. This guide will show you the necessary steps to optimize a WordPress website, focusing on modifications that …

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The Beginners Guide to SEO

Beginner's Guide to SEO

Since I started working in online marketing a few years ago, my head has gotten pretty crammed with acronyms. Alphabet soup like KPI, PPC, SoLoMo, TOFU, BOFU and FOMO sound perfectly normal to me now — crazy, huh? But by far, the acronym most people ask about is SEO, or …

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Global SEO: A huge opportunity + 5 tips for success

ccording to columnist Christian Sculthorp, you may be missing out on a 6-billion-person market. Have you thought about going global with your SEO? Did you know that only one-seventh of the world’s population speaks English? And only about 340 million speak it as their first language (source: Ethnologue). That leaves …

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