Social Media Marketing Can Seem Confusing, Scary And Pointless To Small Business Owners.

When you have SO many other important things to handle in your business, where do you find the time for social media? And why should you bother?

Recently in The Shelancers Club, a mastermind group I created for female freelancers, the topic of the month was Finding And Booking Clients.

We covered a variety of juicy subjects, like getting clients through referrals, Facebook, Twitter, Pinterest and blogging. But my favorite part was sharing how I book clients through social media.

Social media marketing has been the no.1 source of clients to my design business.

I used to think referrals was the way to go, but social media proved me wrong.

Twitter, Pinterest, Facebook, LinkedIn, Periscope- they are all treasure troves of potential clients. Clients are waiting there just dying for you to find them but most creative businesses are either:

  • Not bothering to use social media to find clients.
  • Using social media alllll wrong. (I mean totally, completely and utterly wrong. I’ve seen it. It’s not a pretty sight.)
  • Using social media for a while and then giving up.

If you fit into one of those categories then I hope you’ll enjoy today’s post my friends because I’m going to show you a way to create a social media schedule that empowers your business but doesn’t take all your time.

Aaaand, if you need more than a schedule to help your business benefit from social media, I have a FREE Social Media Action Plan for you to print out and fill in! It’s filled with some of my favourite tips for getting clients from social media.

I Booked My First 5 Clients Through Twitter.

Back in 2012, I had a boring 9-5 day job and I freelanced on the side. I eventually started earning more money through my freelance jobs than I did from my day job, so I handed in my notice and starting freelancing full-time.

How did I get my freelance income to exceed what I earned from my day job? And how did I find my first clients?

I found them through Twitter. 

I decided to play around with the idea of a limited-time discount. I created a simple and affordable blog design package and sent five tweets a day promoting my special offer for a few days.

After the first couple of tweets, a few women got in touch.

Then a few more…

And a few more. 

Before I knew it, I had a fully booked schedule for the next month and it was all from Twitter. I didn’t even have a sales page! Just my blog to back up my expertise, my email address, a few examples of my work and my Twitter account.

Getting clients through social media is easier than you think. But if you’re thinking ‘you probably only booked those clients because your services were cheap back then’, then think again.


I also had numerous people get in touch with me after watching one of my Periscope broadcasts and I had new subscribers to The Shelancers Club who found it through Instagram.

Social media marketing can work for freelancers and solopreneurs- but only if you put in the work.

You can’t expect to throw out a few tweets here and there and magically start getting tons of website traffic from them.

Social media marketing only works if you put in the time, put in some effort, and stick to a consistent posting schedule.

That leads me nicely to the freebie I have for you today: a simple social media schedule for small business owners.

This schedule was originally only for members of The Shelancers Club, as one of the worksheets they receive every month, but I thought screw it. Let’s share it with everyone.

To save the schedule below, just right click it and save it to your device. Easy peasy!

Want to start using social media for your business but not sure where to start? Do you feel overwhelmed with social media? Not sure if it will even result in sales or clients for your business? Follow this simple social media schedule! 

Want to start using social media for your business but not sure where to start? Do you feel overwhelmed with social media? Not sure if it will even result in sales or clients for your business? Follow this simple social media schedule!

The Science Behind The Schedule

I used the 5-3-2 rule invented by TA McCann to create a schedule that is optimized for great results. What is this rule? It’s simple!

For every ten posts:

  • 5 posts should be content from others, relevant to your audience.
  • 3 posts should be content from you, relevant to your audience.
  • 2 posts should be personal posts that humanize your brand and help your audience get to know you.

The purpose here is really simple: In social media, you should focus on your audience, not on yourself. {Tweet this}

Focus on providing your audience with quality, helpful content that is going to benefit them.

Become a go-to resource and expert in your niche.

Help your ideal clients form a bond with your brand.

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