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By Brielle Jaekel
June 6, 2016
Dove’s Promoted Tweet
This is important as women make up the largest audience on social media, with 80 percent of females using social sites compared to only 73 percent of men, according to Resolution Media.
Dove’s empowerment campaign
But when leveraging these targeting tools, it also has to be paired with the correct audience. Viewers want to be able to connect with the ad, so sharing something that is important to them and that they can relate to is key.
Lane Bryant’s empowerment campaign
Brielle Jaekel is editorial assistant on Mobile Marketer and Mobile Commerce Daily, New York. Reach her at firstname.lastname@example.org.
Related content: Marketing, mobile marketing, social media marketing, womens empowerment, dove, always, youtube
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