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Social media users cannot get enough of empowerment ads

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By Brielle Jaekel

June 6, 2016


Dove’s Promoted Tweet

This is important as women make up the largest audience on social media, with 80 percent of females using social sites compared to only 73 percent of men, according to Resolution Media.

Dove’s empowerment campaign

But when leveraging these targeting tools, it also has to be paired with the correct audience. Viewers want to be able to connect with the ad, so sharing something that is important to them and that they can relate to is key. 

Lane Bryant’s empowerment campaign 

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Brielle Jaekel is editorial assistant on Mobile Marketer and Mobile Commerce Daily, New York. Reach her at brielle@mobilemarketer.com.

Related content: Marketing, mobile marketing, social media marketing, womens empowerment, dove, always, youtube

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