Hey Aileen, I love your blog! I have been a follower for a while now so let me tell you this: I always enjoy reading your posts and I love your blog’s design too! Keep it up, girl! You really inspire me a lot and right now, you inspired me to do one thing that I have been postponing for years… I want to know how to start a travel blog. If you don’t mind, can you share some tips on how I can start? I’m not so good with these things. I don’t have any idea to be honest and I would really appreciate your help if you have the time. Thank you very much! – Lidia from California, USA
I get a lot of messages like this, especially after I announce on Facebook any recent partnerships that this blog has made with brands, hotels, airlines, or tourism boards — travel blogging can really offer a lot of ‘perks’ and it can help you fund your travels too! So I can definitely understand why you would want to start a similar thing for yourself.
To help you out on this goal, I have finally put up this detailed step-by-step guide that is not only easy to follow, but also easy to understand.
NOTE: Actually, this guide does not only apply to aspiring travel bloggers… since the steps below can also apply for other kinds of blogs that you might want to start: art, beauty, fashion, lifestyle, photography, sports, tech, etc.
I have a lot of experience on blog or website set-ups (it’s a part of my online work before) and most of the work that I’ve done were complicated things… but don’t worry! In this article, I will pick the easiest and most efficient platform for starters like you. I will even try my very best to simplify every technical term and process!
Just remember though, that even if starting a blog can be easy (since I will help you out on that with this post), maintaining a travel blog is a different matter of its own — it’s definitely not a walk in the park. It requires a certain level of commitment and it can be tough, but if you do it right and do it well, it can be a venture that’s really worth your time. I can’t exactly say that I’m a big travel blogger but I’ve had some great accomplishments that made me gain a lot of insight into this ‘travel blogging’ thing. And since I love you guys, I will include bonus tips in this article to help you put your travel blog under the spotlight!
NOTE: It can be a challenge to do travel blogging if you are having a hard time figuring out how you can live a sustainable travel lifestyle. In case you have this dilemma, don’t fret! Just go and read my past articles below and you can certainly jumpstart your own travel lifestyle!
» The 5 Steps I Took to Start a Life of Travel
» 5 Job Types That Allow You to Earn as You Travel the World
» Money Saving Tips to Start & Live a Life of Travel
THE EASY STEPS ON HOW TO START A TRAVEL BLOG
Find your niche.
I can guess what you’re thinking: “But isn’t a travel blog already a niche?”
Well, yes it is, but in order to attract a reasonably good audience right from the very start, you would need to establish yourself as an expert of a more specific field.
Surely you can talk about travel as a whole, but as a ‘newbie’, it doesn’t help to market yourself as someone who is knowledgeable about allaspects of travel— that won’t attract anyone to your website since they can just go to bigger websites like Lonely Planet or Nomadic Matt for travel tips.
To illustrate this further, let’s say you started off with posts about budget travel… Over time, you have somehow attracted some readers. Good job! But then the next week, you decide to talk about luxury travel. With this scenario, there’s a high chance that you will loose a certain chunk of your audience, and if you continue to be finicky about your topics and your expertise, you will continue to loose a number of people. Fast.
So take my advice: save the grand mix of travel tips/articles/guides/etc. once you get to be a bit bigger with a more ‘entrenched’ audience that is interested in you as a travel blogger.
As an example, let’s take my blog, ‘I am Aileen‘. It initially focused on inspiration for starting a travel lifestyle no matter your life circumstances (this is what helped me gain readers as a newbie blogger in the past). Today, I focus more on my sustainable travel lifestyle and the travel tips + resources that I find and use as I continue my travels.
Other examples of niche travel blogs:
- The Blonde Abroad – focuses on solo female travel after quitting the ‘cubicle’ life
- Travel with Bender – focuses on around-the-world family trips with kids
- Wandering Earl – focuses on budget travel and a permanent nomadic lifestyle
- The Points Guy – focuses on awesome and up-to-date travel hacks
- Will Travel for Vegan Food – focuses on traveling the whole of U.S. as a vegan
BOTTOM LINE: Be an expert in a distinct sub-topic of travel. If, however, you are not confident enough about your travel knowledge since you’re still new or still in the process of planning your journey, then what you can do at the very least is to ensure that you have a unique story that will make anyone interested in following you. (Put yourself in your readers’ shoes.)
Brainstorm a kickass blog (domain) name!
To put it into simple words, a domain name is the unique ‘address’ of your blog on the internet. For instance, this blog’s domain name is iAmAileen.com and it will remain to be my unique identifier for as long as I continue to pay an annual fee.
Yes, a FEE. To be able to get these .com names, you would have to pay — rest assured, these things can come for FREE or at a very cheap price of only $1 or Php 40+ per year (yes, it can be that cheap or free! I will discuss this in more detail in point #3 since apart from the domain name, you also have to pay for ‘hosting’).
Now that you are aware of the fact that a serious start-up on a travel blog would involve money (as well as hard work and dedication!), if it’s just going to be a hobby or if you’re not that motivated enough to do it earnestly, you can always go for the free platforms like Tumblr,WordPress.com, and Blogspot. Just be reminded though that in these kinds of free-‘hosted’ blogs there are several disadvantages:
- They are not so good for search engine rankings – your blog won’t be so visible on Google, Bing, Yahoo, etc. as compared to the ones who have domain names
- You are not allowed to sell ads on your sites (this equals to no earning opportunities for you) but these hosts can put ads on your website
- They have limited plugins and themes, things that you need to optimize and ‘prettify’ your blog
- They are not so flexible. You will never be in full control; also, the platform can delete your site anytime if they think it violates any of their site terms
- They are not essentially ‘professional’ in a sense- advertisers and brands won’t be so keen in partnering with you
- They take some time to type! Think: yourtravelblog.blogspot.com versus yourtravelblog.com – the second one is better, right?
So that’s why it really helps to have your own and personal domain name + hosting instead because it can offer you a lot of benefits and possibilities (for such an affordable price!) and it saves you the hassle of doing transfers in the future (from free-hosted to self-hosted). So if you’re a part of the ‘determined’ ones, let’s get you started on your awesome travel blog’s domain title / name! When brainstorming for this one, here are the things that you should remember:
- Make sure that it’s easy to remember — try to keep it short, too! Most of us have short attention spans anyway, so it’s a must to swiftly stand out from the ‘crowd’ in order to be firmly remembered. Also, people nowadays are lazy, that’s why it helps if your name wouldn’t take more than 2 seconds to type. Other things to take note of:
- Avoid hyphens or numbers since you risk people typing it out wrongly when they spread your blog’s name by word of mouth.
- Avoid words that are not easily recognized or spelled by other people (especially words that are not in English, unless of course you want to focus only on audiences in your home country).
- Check if it’s good when combined together. Example, if you pick a name like “Speed of Art” if it’s squished up as a website URL it will look like: www.speedofart.com — you wouldn’t want that, would you?
- This will be the name that you will be introducing to others in the future so make sure it’s something that you like, love, and are proud of.
- Try to make it related to travel. Don’t follow my example unless you’re really stubborn. (IRRELEVANT TRIVIA: I decided to stick with my blog title, ‘I am Aileen‘, since I still have that *funny* lifelong goal of making ‘Aileen’ a well-known name worldwide that is not, in any way, related to the famous murderer, Aileen Wuornos). Anyway, it’s important to have a travel-related name because apart from the fact that you have to market yourself as a travel blog, you also have to mind your blog’s ‘standing’ on search engines and having a name that’s related to travel will hugely improve your whole site’s SEO.
What is SEO? It’s short for ‘Search Engine Optimization’ and it’s an important aspect that every website owner should know of in order to increase their number of visitors, as well as their visibility on search engines like Google, Bing, Yahoo, etc. If you want to learn more about this, you can go to Moz or SearchEngineLand — they offer great free courses for SEO beginners like you!
Some tips to coming up with a travel-related blog name:
- Try to be unique and original. Go and play around with a combination of words; use a thesaurus if you need to! Mix it with your name or nickname. Invent a word if you have to (but make sure it’s an easy word).
- Avoid words like adventurous, backpacker, global, journey, nomad or wander because they are used a LOT. They are even already taken by big travel bloggers like Adventurous Kate, Nomadic Matt, Wandering Earl, etc. so you have to steer clear of this. Why? Because you want people to recall YOU when they think of a word or phrase — surely if you go for ‘Adventurous YourName’, you’ll make other people think of the more popular one (travel blogger Kate) instead of you, and that would clearly do you no good. (This can hurt your SEO too!)
- You can definitely go for SEO-friendly titles like ‘Solo Backpacker’, but then it’s so generic that people can easily forget your blog.
- Examples of unique names: Just One Way Ticket and The Planet D
- Make it timeless; think long term! Your name will be your brand forever, so don’t tie yourself with a current trend that’s bound to fade away.
- If you don’t intend to travel as a backpacker forever, don’t choose a name that will suggest that, or you’ll find it a bit hard to score with bigger luxurious hotels in the future (for example).
- Don’t come up with something like ‘365 Days of Travel’ if you plan to keep your travel blog for more than a year.
- Don’t use ‘Teenage Traveler’ since, well, you are going to get old… but then again, it can be quite charming, so it’s up to you.
- Consider that if you put ‘The Philippine Nomad’ they might think that you’re just concentrated on the Philippines — unless that’s what your travel blog is about.
- Check its availability. Once you have a name in mind, check if it’s available as a .com address (use GoDaddy for checking this and don’t mind the prices that you’ll see here because with my guide on step #3, you will get your domain name for FREE). If your idea is still available as a domain, next, you should check if it’s available across all social media channels to also ensure that the username is not taken yet; to do this with ease, use the website KnowEm.
- Google your phrase. Use quotation marks (“your blog name“) to see if someone has used your name already on another site, or if it’s related to some shady site. If you’re in the U.S. and planning to register your blog as a business in the future, check if your name is trademarked. You can check this by going here.
Buy your domain name and get a good hosting for your travel blog.
A host or hosting is basically a service that you need to avail in order to reserve your spot in the internet — it’s a place that hold’s all your blog’s data, posts, photos, and more. This means that once it’s connected with your domain name and someone types it out on their browsers, your hosting will be the one that works to quickly display your blog to whoever ‘called’ for it.
So where can you get your hosting? There are a LOT of providers out there. For example, I bet you have heard of HostGator as it is one of the most popular ones. BUT heed my advice: Don’t. Get. Them.
I’ve been their customer for years and I encountered far too many problems with their hosting plans — they suspend my website for no reason and with no prior notice, the customer service takes soooo long to reply, live chat was almost like a ‘no chat available’ service, website loading times are slow no matter the optimizations I make, etc. etc. etc.
It was the last straw when they suspended my account again earlier last year so I took the steps to find a better host — which I gladly did, and I am very contented with SiteGround! I absolutely recommend them to anyone. Why so?
- They offer quality hosting for a VERY affordable price. One other hosting provider that I have been considering was BlueHost but I have found out that they are related to HostGator (they are owned by the same company) so that reduced my confidence in them. I have even heard of friends that had problems with BlueHost suddenly going down, etc. so because of that and more, I decided not to go with them. SiteGround on the other hand, rarely has down times! They have superb security protocols, lightning-fast loading times for websites, and my travel blogger friends recommend it too. What’s more is that they are cheaper than BlueHost! For a basic plan in SiteGround, it can only cost $3.95 (Php 175+) per month and your domain name also comes for FREE! Are you excited yet? I am for you!
- They are user-friendly AND beginner-friendly. Their interface is perfect and clear. Additionally, they have a large and easy-to-understand knowledge base full of resources that can answer any question that you may have. Otherwise…
- They have amazing customer service. You can just ask them anything and they will do their very best to assist you – ASAP. In fact, they are the most responsive team that I have ever encountered! They have a ’24/7 Live Chat’ feature too, and unlike HostGator, they have virtually NO hold time. I NEVER had to wait for too long.
To start with SiteGround, simply follow the steps in the expandable section below.
(To view the section, simply click the symbol ‘+‘ — I’ve made it this way since the steps are lengthy and I didn’t want it to take up too much space on this page).
» HOW TO BUY AN AFFORDABLE DOMAIN NAME & HOSTING PLAN WITH SITEGROUND! (CLICK TO EXPAND SECTION)
Install WordPress (BONUS: Know how to create your own domain email too!)
I am talking about WordPress.org which is different from the free platform, WordPress.com. Now don’t worry since I will guide you well on how to install this on your hosting in SiteGround; just remember that WordPress.org is your savior and it’s the best platform for a beginner like you — in fact, it is used by big websites like BBC, CNN, and New York Times!
How to install it? Simply follow the steps in the expandable section below.
(To view the section, simply click the symbol ‘+‘ — I’ve made it this way since the steps are lengthy and I didn’t want it to take up too much space on this page).
» HOW TO INSTALL WORDPRESS EASILY! (CLICK TO EXPAND SECTION)
WordPress is pretty straightforward and it’s very easy to use but if you ever need guides on how to use it, you can always check outFirstSiteGuide’s tutorial or from WordPress.org itself. (Otherwise, you can always strike up a conversation with SiteGround using their ‘Live Chat’ feature and their representatives can always help guide you on your issues).
BONUS: In order to help you look like a ‘professional’ and serious travel blogger, you would need your own .com email and it’s pretty easy to set up with SiteGround. Just follow the easy steps below!
» BONUS: HOW TO CREATE YOUR DOMAIN’S CUSTOM E-MAIL! (CLICK TO EXPAND SECTION)
Pick a theme, customize your site, and add plugins!
Time for us to make your blog shine, identifiable, and awesome!
» Where to get great WordPress themes?
For the free ones, you can find them on:
- WordPress.org – Just go to your blog’s WordPress Dashboard (http://yourtravelblog.com/wp-admin/). On the left column, click ‘Appearance > Themes > Add New’ and you will see a huge list of free themes that you can install for your blog
- Fab Themes
- Top WP Themes
If you’re still not satisfied with these free themes, you can always buy premium (paid) themes that almost always have better features and customizations. The most popular sites out there for this are:
» I’d like to have a nice logo, how can I make one?
If you can’t make one for your own through Photoshop, I can make one for you! Like I’ve mentioned beforehand, I am a web + graphic designer and I’ve actually been doing this ever since I was 13 years old. If you want to see samples of my work, simply go here and then let me know if you want to work with me. [*UPDATE*: Unfortunately, with the number of things that I have to handle for my online business, I won’t be accepting design and web projects anymore. Really sorry!] Otherwise, if you really want to make it yourself but you’re not good with Photoshop, there are websites below where you can make your own logo with ease:
Or better yet, have you heard of Fiverr? It’s this awesome site where everyone offers every kind of service there is for only $5 (Php 220+)! There are some bad ones but there are good ones too, and it’s easy to weed out the ones that don’t give quality work.
» What are WordPress plugins? Do I need them?
Oh yes, you do! They will help a lot in spicing up your site — just think of them like apps that will help your travel blog perform and look better. To start, below are the free WordPress plugins that I recommend which you can easily add to your blog by going to your Dashboard: click ‘Plugins > Add New‘. In the search box, type the plugin names below and click ‘Install‘ as needed.
- Akismet – protection from comment spam
- Jetpack – offers a TON of features, some of which I love are the ‘Site Stats’ and ‘Related Posts’
- WordPress SEO by Yoast – helps optimize your site for Google and if you ever need help, the creator’s website has several tutorials that can help you manage your SEO well
- WPTouch – only if your theme is not responsive (or mobile-friendly) this is the plugin for you!
- Google Analytics – this is an important thing for you to set up! Google Analytics (GA) is a powerful tool that helps measure and analyze your blog’s traffic; in the future, advertisers would need data from this platform. So first, you need to register with GA and then install this plugin to easily integrate GA’s tracking with your website.
TIP: If you plan to add more plugins than these, try not to install too many since it can slow down your website.
Speaking of plugins, take advantage of SiteGround’s speedy loading time by activating their free ‘SuperCacher‘ plugin. To enjoy this feature, make sure that you enable ‘Static Cache’ by following the instructions on this page. After which, you should enable ‘Dynamic Cache’ (follow the steps here) and that should be all!
Create the ‘basic contents’ and start an email list.
» What do I mean by basic contents?
Other than the articles or blog posts that you will be making in the future, I need you to first establish the following:
- Pages. Apart from your ‘blog’ section (which lists out all your current posts ) you need the other standard ones, namely the pages for:
- About – introduce yourself, better if you can make it very engaging in order to make people want to follow you.
- Contact – it can show your email and social media channels, or you can opt to put up a form using the plugin Contact Form 7.
- Others – as you grow, you might need other pages like what my blog has (example: Archives, FAQ, Press, Travel Destinations, etc.) and it’s totally up to you if you want these or not.
- To learn more about pages, check here.
- Footer. This is the bottom part of your page and you can do whatever you want for this. Some people simply leave it blank, while others include things like ‘As Seen On…‘ (which I also have). If you want more inspiration for stuff to display here, simply browse through other travel blogs for ideas.
- Sidebar. Typically appears beside your blog posts/articles (or even your pages too if you choose so). To control the contents that will show here, you just have to access your widgets section at Appearance > Widgets. For this, try to put your:
- About – Make it very brief or catchy, and then include your photo on it along with a link that leads to your about page.
- Newsletter – Encourage people to subscribe to your updates, this can be made possible if you sign up for MailChimp (which I will discuss below). After your registration, display a newsletter sign-up widget on your sidebar by installing this plugin.
- Social Links – Promote your social media accounts! You can choose to show big boxes like this one by Facebook or you can use icons that would link to your account by using a plugin like this.
- Popular Posts – to help direct your readers to your other articles, download this plugin and display its widget.
» How to start an email list and why is this important?
Like what I’ve mentioned above, you can create your own mailing list or newsletter with MailChimp which comes FREE with a maximum number of 2,000 subscribers — a pretty good deal!
It is important to have this because though people commonly use social media, they still use their emails too and prefer to be notified or updated through it. For this reason, you should take the chance and create one! Besides, it will help a lot in the future whenever you will have giveaways, contests, or products to promote since you can also track email opens, conversions, and more!
ANOTHER OPTION: You can try Aweber which is a lot cheaper than MailChimp especially if you hit the 2,000th mark! However, at the very start it wouldn’t come free — you will only have a 30-day trial, after which, you’ll start paying for your ‘plan’. The costs are cheap though especially if you’re starting, but if you’re a cheapskate like me, MailChimp can already be a good start!
Time to secure your name on social media channels.
This is a vital step! Sure, your blog can grow by itself… BUT that will take a loooooong time. If you want to usher your success faster, start being ‘social‘ online. With your blog name, quickly register it on the big social media platforms like Facebook, Twitter, Instagram, Pinterest, YouTube, and Google+
NOTE: Better to create a page for Google+ since a personal profile will typically use your full name, whereas for pages, it gives you more of the ability to create it with your blog name and thereby resulting to a suggested URL from Google that’s close to your blog’s title.
TIP: Try to keep the usernames the same as your domain name. I have actually made you check this beforehand in step #1 because it’s definitely easier for your current and potential followers to access your profiles in this way. Don’t follow my example… I happened to be too late on the Instagram hype that by the time I registered, someone already had my username ‘iAmAileen’ so I ended up going for i_am_aileen*sad face*
Start creating your content.
Some factors to consider:
- Create original and engaging content. Your first post can be about who you are, where you are, what you aim to do etc. If you still haven’t started traveling yet, it will be awesome if you can start to talk about your plans and how you aim to achieve it; make your audience a part of your journey by sharing your whole experience right from step number one! Once you start hopping around the globe, your posts can be about current/future trips, travel tips, inspirational articles, and more — all depending on the niche that you have decided to concentrate on.
If you want to know more article ideas, you can refer to Girl VS Globe’s 50 Travel Blog Post Ideas!
- Try to post regularly. It does not only keep your readers updated but it also helps your Google rankings (as it will notify the system that you post regularly). I recommend posting at least 3 times a week; but eventually, you will get a feel of the number of times that you have to update so this frequency can go higher or lower. For instance, some bloggers have marketed themselves as Thursdays-only and that is quite a clever way to keep your readers coming back on a certain day.
- Quality is always better than quantity. Tons of content won’t matter at all if they’re not good nor meaningful. So how can you make great content? Through practice and research.
- Keep writing – you’ll eventually find your own blogging style and voice
- Ask other people’s opinion before posting – it can be family or friends
- Try to see what the other big bloggers are doing – draw inspiration from them!
- Ultimately, just tackle the topics that you would personally want to read or know about if you were to place yourself in the shoes of your readers.
- Remember that success through your content won’t happen overnight. It will take time and you need to have patience. Like most success stories, you must have the commitment and drive to stay dedicated to your cause. Take my example: last September 2014, after I stabilized my travel lifestyle, I relaunched this domain — I started from the ground up to make it focus solely on travel and inspiration. It has been 6 months since then and even if I have managed to snag big deals with influential brands and got featured in huge online websites, I still think that I am still on the ongoing process of making this blog successful. Day by day, it really involves a certain degree of hard work and if you can find a balanced system for improving your blog, the results can be very rewarding.
For more information on how you can create great content, see FirstSiteGuide’s tutorial.
NOTE: If you have set up a blog before in Blogspot/Blogger, you can always import your old posts to your new WordPress.org blog. Simply follow the instructions in this page. Though if you have rather set up a blog previously with the free platform WordPress.com,Siteground can easily import your posts for you so no worries there! Just contact them about it.
BONUS GUIDE STEPS
Promote your travel blog’s name and articles.
As a beginner, I know how hard it can be to figure things out. So in order to aid you further into this ‘online abyss’, here are tips on how you can promote your blog in order to build an audience and create a dedicated network!
» Via Social Media
- I have made you sign up to all those social media channels, but it doesn’t entirely mean that you have to be fiercely active across all platforms. You can post to all of them of course, but sometimes, it’s best to focus only on a top 3! So why did I make you register to ALL those social media channels? At the beginning, I need you to play around with all of them, and as you continue to blog and share your posts through these channels, you will eventually figure out the top 3 channels that you need to focus on. In time, you will also gauge the best times for sharing as dependent on your followers’ behavior and more.
- TIP: Feel free to survey the other successful Facebook pages related to your niche so you get to have an idea about the kind of posts that work for them. It also helps to create a schedule or checklist so you are focused on the social media sharing that you have to do after every blog post. You can even try approaching big Facebook travel pages to ask if they are willing to share your post!
- For more information and tips on social media, you can check out Legal Nomad’s post.
» Via Online Communities
- Join forums and groups online that will give you the chance to interact with fellow bloggers. The ones I highly recommend can be found on Facebook and are listed here:
- Connect with travel bloggers! Don’t be shy, most of them want to connect with you so feel free to message them. (Don’t be shy in messaging me too!) Otherwise, you can comment on their blog posts to build rapport, relationship, and engagement.
» Via Contributions or Guest Posts
- Try to find bloggers who are open to collaboration posts, guest posts, or interviews (sometimes these opportunities can be seen in the Facebook group I previously mentioned or you can simply browse a travel blogger’s website to see if they are open to these kinds of things — send them an email if needed). For instance, some of my interviews on other famous blogs of other travel bloggers have happened after I reached out to them (example was my interview with Nomadic Matt).
- Consider submitting content to bigger websites like Thought Catalog, Matador Network or Huffington Post. Trust me on this one: if you become very active in pitching your unique story or experience to big websites like these, you will easily skyrocket to online fame! To search for more websites that are open to article submissions, just search for them through Google. Be mindful though that there are websites that can be tough to ‘get into’ but it’s always worth a try to get your name or face out there.
For other ways to promote your content, see FirstSiteGuide’s tips.
Monetize your travel blog and reap the rewards!
One of the advantages to creating a blog and owning it? The numerous opportunities and ways for making money! I clearly started this blog as a hobby (and more of a personal diary; which you will see if you scour the far pages of this website) but after redefining my brand, I started to get recognition, I started to earn a bit and eventually the opportunities that I gained have helped me in one way or another to fund my travels — to sum it up, this took me months.
So starting now, it’s a good reminder that earning from your new travel blog can be very difficult at first since most advertisers are hungry for high traffic websites — yours won’t really jump to that kind of level so quick, especially at the start, because traffic takes time. However! It doesn’t hurt to start early and one of the best ways to get money as a newbie is through:
- Affiliate Sales. This allows you to earn a commission if your reader chooses to purchase another brand’s products or services through your specialized links. Since your blog is about travel, try signing up for related companies like:
TIP: As you’re still starting, please don’t go overboard in monetizing your blog, or else, some of your readers will be put off by let’s say, the gazillion of banners that you will be putting up on your site. What can you do then? Take it slow, be picky, and only put up the kind of ads that can best fit your audience.
Over time, once you have enough posts, start to get a bit of decent traffic, and have established your ‘authority’, you can start to do the following:
- Earn through Google AdSense (for pay per clicks) or Mad Ads Media (for pay per views)
NOTE: If you focus on doing travel vlogs (video blogging), YouTube’s partner program works alongside Google AdSense for monetization, so make sure that you enable that
- Sell your own ad space on your travel blog
- Sell eBooks, consultation/coaching, or other travel-related products
- Sell your services for social media promotions
- Do sponsored posts or paid reviews (on products, services, etc.)
Finally, this isn’t exactly ‘monetization‘ but gaining free or all-expense-paid trips are one of the benefits that you can get from travel blogging. Once you have earned a good amount of readership (as evidenced by your website’s stats and social media followers) you can use this data to pitch your blog’s influence to hotels, tourism boards, airlines, and more!
Be aware though that this can be very tough and that more often than not, you will receive a reply that basically says NO to your proposition — but hey, what will you lose by that? Nothing! (You’ll just feel that tiny pang of disappointment that they didn’t like you… and well, you can handle that, right?) Besides, even if they say ‘no’ at first, you’re free to re-try again as long as you make your pitch better (find out what they’re looking for, state what you can offer in return, etc.)
Here are some tips when contacting brands:
- Sign up for the Gmail extension: Sidekick! Make sure that you register through this link so you can avail the sign-up bonus that includes a 1-month package of FREE unlimited notifications — don’t worry though because after that, your account will still stay free. You’ll only just be limited to 200 notifications a month, which is still technically good! Now why am I recommending Sidekick? Because it notifies you whenever someone opens or clicks on a link on your email, and that helps a TON! For one thing, it will aid you in estimating the time that you can send another email follow-up. (For example, since you clearly know that they opened your email, you can try following up 3 days after they opened it; otherwise, if they haven’t opened it at all, a good rule is to follow up after a week the first time you sent it with a max number of follow-ups at 3).
- As long as you have an engaged audience, you’re good to pitch! There really is no magic number to knowing how big you have to be in order to be ‘eligible’ enough to pitch with brands; but I guess… surely a monthly visit of 1,000 and a total of 100 social media followers won’t do the trick. Anyhow, what’s mostly important in order to ace a partnership or sponsorship is to show that you have an engagedaudience, and that you have a blog that is fit for the brand’s needs.
- Do your own research. Find the appropriate marketing or press contact(s) on the website. If you really can’t find one, simply contact the generic address on the website to ask for the correct email that you can send your message to (or send them a message via their social media page). You can also simply write your proposal and ask them to forward it to the right person!
- Target brands that are evidently concerned about social media. It helps to partner with brands that are active on social media because that gives you the assurance that they are interested in growing their online followers (which you can try and help them with).
- Be convincing, direct, and honest. Be clear about your request right from the subject and first sentence of your email. Assure them on how you can grow their customer base or online exposure — basically on HOW you can help them. If you have a unique campaign that you think you can tailor well to their product/service, then don’t be afraid to pitch it! If I may add, it also helps to have a media kit to quickly show your website’s stats. (See media kit examples here).
NOTE: Don’t go crazy! Don’t pitch to every company that you know of. You still have to make sure that the company that you are trying to partner with is relevant to your blog.