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The Last Landing Page CRO Checklist You'll Ever Need

The Last Landing Page CRO Checklist You'll Ever Need

Even before you start testing, you need to get off on the right foot.

Sure, testing is important, but let’s maximize the chance of your landing page converting optimally the first time.

Before publishing your first landing page, go through this checklist of 22 conversion rate optimization necessities.

#1. My landing page’s color scheme contrasts in a visually-appealing way

The Last Landing Page CRO Checklist You'll Ever Need

To ensure your page contrasts well, keep the color wheel in mind, and focus on complementary colors (across from each other) as well as “split complementary” colors (thirds):

The Last Landing Page CRO Checklist You'll Ever Need

#2. My landing page is not cluttered. Elements are spread out and clearly delineated

The Last Landing Page CRO Checklist You'll Ever Need

#3. My page layout stands up to the 5-second test and is easy to understand

The Last Landing Page CRO Checklist You'll Ever Need

#4. I’ve used whitespace and blank-space around focus elements

The Last Landing Page CRO Checklist You'll Ever Need

#5. I haven’t included unnecessary links

The Last Landing Page CRO Checklist You'll Ever Need

#6. I’ve used directional cues to direct focus to my CTA button and form

The Last Landing Page CRO Checklist You'll Ever Need

#7. My headline communicates value

The Last Landing Page CRO Checklist You'll Ever Need

#8. My headline says something meaningful

The Last Landing Page CRO Checklist You'll Ever Need

#9. My CTA contrasts with the rest of my page

The Last Landing Page CRO Checklist You'll Ever Need

#10. My CTA button looks like a button

The Last Landing Page CRO Checklist You'll Ever Need

#11. My CTA copy reads as something desirable

The Last Landing Page CRO Checklist You'll Ever Need

#12. I have a CTA button above the fold

The Last Landing Page CRO Checklist You'll Ever Need

#13. I’ve added urgency to my landing page with text or a countdown timer

The Last Landing Page CRO Checklist You'll Ever Need

#14. I’ve used one headline font and a second body copy font

The Last Landing Page CRO Checklist You'll Ever Need

#15. My landing page testimonials have attribution and a headshot

The Last Landing Page CRO Checklist You'll Ever Need

#16. My landing page testimonials are believable and provide value

The Last Landing Page CRO Checklist You'll Ever Need

#17. I’ve used encapsulation on my form to set it apart and stand out

The Last Landing Page CRO Checklist You'll Ever Need

#18. I’ve asked for only the lead information I need at this point in the sales funnel

The Last Landing Page CRO Checklist You'll Ever Need

#19. I’ve broken my landing page text into bite-sized, palatable sections

The Last Landing Page CRO Checklist You'll Ever Need

#20. My landing page copy discusses benefits, not features

The Last Landing Page CRO Checklist You'll Ever Need

#21. I’ve taken into account my visitor’s traffic source, and designed accordingly

The Last Landing Page CRO Checklist You'll Ever Need

#22. I’ve proofread (and had someone else proofread) every word on my landing page

The Last Landing Page CRO Checklist You'll Ever Need


Wrapping it Up


Hopefully going through these 22 CRO suggestions will get your landing pages off on the right foot. Many of these items are also excellent places to start with your A/B and optimization tests.

If you have any questions or have found success with any of these best practices, let us know in the comment section below!

To start creating and A/B testing beautifully-templated landing pages today, check out Wishpond’s Free Trial.

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