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What Twitter's character count expansion means for marketers

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By Brielle Jaekel

May 31, 2016


Twitter allows more flexibility with character count

Social media is growing strong as a source for brands to showcase their products and engage with consumers, and Twitter is still a key place for this. But as with any social platform, consumers are there for enjoyment so marketers have to be highly relevant and beneficial so as to not intrude on the user experience. 

Twitter’s recent focus on photos and video will help maintain its status as a major social media player. Millennials and younger consumers are flocking more and more to platforms that value images and media content, forcing the social media channel that was known for its focus on text to shift towards a wider range of media. 

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Brielle Jaekel is editorial assistant on Mobile Marketer and Mobile Commerce Daily, New York. Reach her at brielle@mobilemarketer.com.

Related content: Marketing, mobile marketing, twitter, character count, metia, siteminis, social media marketing

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